What Makes a Great Custom Trade Show Booth?

“I’m participating in a trade show. What makes a great custom trade show booth?”

Fantastic question! Trade shows are a great way to broadcast your brand and reach a wider, untouched audience. But they can also be a pretty pricey investment. Because of this, you’re probably thinking: Okay, I need to guarantee an ROI! What makes a great custom trade show booth? These concerns are completely valid. After all, why participate in a trade show if you’re not going to make a profit off of it? Or even worse: why participate in a trade show if you’re going to experience a loss as a result?

That’s why we’re here to help. If you’re new to this blog, we’re a team of event and exhibit management specialists. We love teaching people about event management services and best practices. In this blog post, we’ll tell you what makes a great custom trade who booth from our experience as event and exhibit management specialists. Then, we’ll tell you how you can speak with an event and exhibit management specialist for free!

What makes a great custom trade show booth?

When you’re running a trade show booth, you’ll need to accomplish three major things: 1). Attract people’s attention, 2). Educate people about your brand and/or promo, and 3). Leave a lasting impression. So, how do you accomplish this? What makes a great custom trade show booth that people won’t easily forget?

Let’s break it down:

• Don’t be afraid to broadcast your brand on screens and speakers. You can rent audio and visual equipment at relatively affordable prices. Throw your brand up on a TV screen, broadcast your promo over some loud-speakers, and pull people from across the room to your booth!
• Use brochures and pamphlets to educate people. There’s nothing worse than a long, drawn out sales pitch. Your booth visitors won’t want to stick around for long listening to your pitch. Instead, they’ll want to keep browsing other booths. So, you’ll want to keep your pitch short and sweet. Then, you can offer people brochures and pamphlets to further educate them on your brand.
• Offer your visitors branded merch. You’d be surprised what some good merch can do! Branded merch is a great way to leave a positive impression on your booth visitors. T-shirts, mugs, keychains — all of it can serve as a positive reminder of your brand. Give some branded merch away for free at your next trade show, and watch how quickly you accumulate a loyal following!

Stressed about your next trade show? Get help from professionals!

Like we mentioned earlier, we’re a team of event and exhibit management specialists serving businesses of all types and sizes. We’re here to help businesses like yours put on a successful trade show that’s guaranteed to turn a profit. We’ll help you create a memorable and fully functional trade show booth, and we’ll even handle the entire installation and dismantling process!

Request your free quote today, and we’d be happy to discuss your trade show needs in more detail!