How Do You Plan a Perfect Corporate Event?

Corporate events are huge milestones that should be celebrated. But they require quite a bit of planning, and if you’re managing one for the first time, then you’re probably feeling pretty overwhelmed right about now. Maybe this is your first time planning a corporate event, or maybe you just haven’t had much success with your events in the past. Either way, you’re looking to create something fantastic this time around. So, you’re left wondering, how do you plan a perfect corporate event?

While there’s no such thing as the “perfect” event, there is such a thing as an event that can turn a profit. And that’s what exactly what we’re going to show you how to do today.

New to this blog series? We’re glad to have you! We’re a team of event and exhibit management specialists based in Colorado. We love educating people about the event and exhibit creation industry so they can create spectacular trade show booths and events. In this blog post, we’ll answer the question that has been causing you so much stress: how do you plan a perfect corporate event? Then, we’ll tell you how you can get more help from an event and exhibit management specialist for free!

How do you plan a perfect corporate event?

If you’ve been wondering, how do you plan a perfect corporate event, then you’ve probably been pulling your hair out at the thought of it. And we don’t blame you! Like we mentioned earlier, there’s really no such thing as a “perfect event.” However, you can create something spectacular that’s guaranteed to turn a profit!

So, how do you do it? Here are 10 simple tips on how to create a successful corporate event:  

• Tip #1: Establish the overall purpose of your event. If you can’t sum up the purpose in one sentence, them it’s not specific enough. The more specific the purpose, the more likely people will want to attend your event!
• Tip #2: Define and establish your audience. Who will be attending? Who do you want to attend the event? If you establish your audience ahead of time, then you’ll know how to speak to them and how to establish a tone that they’ll love.
• Tip #3: Set a realistic budget. You don’t want to over-spend, obviously. But you also don’t want to under-spend. Sometimes, you have to spend money to make money. Establish your budget ahead of time so you know roughly how much you will be willing to spend!
• Tip #4: Establish a timeline. You’d be amazed how quickly event planning can get away from you. Set completion milestones ahead of time so you can stay on track and on schedule!
• Tip #5: Set the tone. Remember the audience you just established? Now, you’ll want to create a “tone” or a “theme” for the event that best suits that audience as well as the purpose of the event. Is it fun and light-hearted? Or more formal? You decide, and let everything about your event reflect that tone from the attire to the dinner menu!
• Tip #6: Choose an appropriate location. This should also reflect the tone of the event. If it’s more casual, then you’ll need an equally casual venue, or vice versa.
• Tip #7: Plan the logistics of the day. People love following schedules. Set a schedule for your event so you guests will always know what’s next!  
• Tip #8: Make use of technology. Technology will upgrade any event experience, especially if it’s a large event. Rent large screens, projectors, and professional grade microphones to ensure that everyone can hear and see your presentations!
• Tip #9: Market your event. At the very least, promote your event on social media platforms to inform people of the event!
• Tip #10: Take advantage of professional event planning services. You can hire professionals who will handle the whole process for you! They’ll take care of everything we just mentioned and then some. In fact, you’ll dramatically increase your chances of producing an ROI if you leave the event creation process to the professionals. And that’s where we can help! Request your free consultation today to speak with a professional for free about your event!