How Do You Attract Customers to Your Booth at a Trade Show?

“I’m new to trade shows! How do you attract customers to your booth at a trade show?”

If you’re new to the trade show world, then you probably have a million of questions. You’re probably wondering, how do you attract customers to your booth, and if you’re being honest with yourself, you’re probably pretty worried that you won’t attract enough customers to your booth to produce at least on ROI. This is a valid concern! After all, trade shows can get pretty pricey pretty quickly, especially when you’re planning on spending a chunk of change on the booth flourishes and set-up. Fortunately, there are ways you can tip the odds in your favor, and there are even professional trade show services you can take advantage of if you’d like!

New to this blog? Welcome! We’re a team of top-rated event and exhibit management specialists. We’re on a mission to educate people about the event and exhibit management industry so they can create immersive and memorable event experiences for their company events.

So, let’s talk about the question that brought you here: how do you attract customers to your booth? Let’s talk about your best options so you can get the best results at your next trade show event. We’ll even tell you how you can speak with a trade show specialist for free!  

But first:

How do you attract customers to your booth at a trade show?

So, how do you attract customers to your booth at a trade show if you have no trade show experience? Don’t worry. We’re here to give you some expert advice to get you started!

If you want to attract more customers to your booth at your next trade show event, then you’ll need to be willing to get creative and spend a little bit of money on the display. The more extravagant your booth, the more eyes you will capture. So, how do you maximize your efforts? How do you attract customers to your booth without having to spend a fortune on the display?  

Simple: by knowing what to buy versus what not to buy! Here’s a quick list of some of the best things you can purchase for your booth:

• Banners: Banners are a great way to broadcast your brand, and they are a must at trade shows. Design an eye-catching banner, and you’ll capture people’s attention from all the way across the room!
• Tablecloths and Runners: Having a branded tablecloth or runner is essential. While most trade shows provide tablecloths at trade shows, they are dull and uninviting. Having a branded tablecloth not only catches people’s eye, but it also makes you look more professional.
• Brochures and Gifts: You’ll want to leave your guests with something to remember your brand by, so why not offer them free brochures and gifts? It’s a great way to educate people about your brand while leaving them with a positive impression!
• Audiovisual Equipment: People love video displays with high-quality audio. Attract people’s attention with custom, branded video content! Renting audiovisual equipment is more affordable than you’d think!

Speak with a trade show specialist for free about your next event!

Still have questions? Or maybe you’re just overwhelmed? Don’t worry. We’re here to help!

If you’ve been wondering, how do you attract customers to your booth at a trade show, then you’re probably new to trade shows, or you’ve never had much luck with them in the past. Either way, we’d love to lend you a helping hand. Like we mentioned before, we’re a team of event and exhibit management professionals. We specialize in creating and installing elaborate trade show booths at reasonable prices. Request your free quote today to speak with one of our trade show specialists!