How Do I Set Up a Trade Show Booth?

“I’ve never participated in a trade show before. How do I set up a trade show booth?”

How exciting! Trade shows are a great way to highlight your products and your company! You’ll be reaching a “cold” market that has never had the pleasure of being introduced to your brand. That means you’ll be reaching an audience that has a ton of untapped potential! But if you’ve never participated in a trade show before, then you’re probably thinking: I’ve never done this! How do I set up a trade show booth?  

Don’t worry. We’re here to help! If you’re new to this blog, we’re a team of event and exhibit management specialists. We love teaching people about event management services and best practices. So, in this blog post, we’ll answer the question, how do I set up a trade show booth? Then, we’ll tell you how you can speak with an event and exhibit management specialist for free about your next promotional event!

Is it possible to set up your own trade show booth? And if so, how do I set up a trade show booth for my next event?

Yes, it is possible to set up your own trade show booth, and we’re going to walk you through the entire process! But before you begin the actual set up process, there are a number of things you’ll need to consider.

Things like:

• How big or small does your booth need to be?
• What are you highlighting, and how much space will you need to do so?
• Do you have a need for audio equipment (such as speakers)?
• Do you have a need for visual equipment (such as TV screens)?
• What is your budget for the trade show booth?

Keep these things in mind as you are planning your trade show booth design. Now, on to the fun part: how do I set up a trade show booth that will attract people’s attention?

First, get all the essentials.

The “essentials” are everything that will broadcast your brand. This includes things like branded posters, banners, and tablecloths for your booth’s display table. Let’s break it down further:

• Posters are great for announcing deals.
• Banners announce your brand’s presence.
• Large foam boards and display screens draw people in and broadcast deals or unique aspects of your business.
• Speakers are great if you are broadcasting your business with an audio/visual presentation. You’ll want to consider renting audio and/or visual equipment.
• Flyers, brochures, and branded merch are a great way to leave a lasting impression on your booth visitors.
• Trade show specialists can handle everything for you!

Speak with a trade show specialist for free!

Stressed about your trade show booth? Let a trade show specialist handle the whole thing for you! Our trade show specialists have over 30 years of experience in designing memorable and fully functional booths. We have the industry knowledge and professional connections to accommodate for any kind of need and any kind of venue. Request your free quote today, and let’s chat about your trade show needs!